Primary Intelligence Asset
Joe Firmage
Declassified Public record OCR verified
INTEL
Executive Summary
This document features a biography and philosophical Q&A interview with entrepreneur and technologist Joe Firmage at age 26. Firmage recounts his upbringing, his early software success with Serius Corporation and its acquisition by Novell, and his founding of USWeb, alongside sharing his perspectives on exploration, moral values, science, and the purpose of human existence.
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ST_CODE: AGEBIO
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DOC-FIRMAGEB
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Public archive record
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SHA256-FIRMAGEBIO...
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COMPLETE
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Biography
I was born in Salt Lake City, Utah on October 26, 1970. I was child number five in a family of seven children. My family was always academically inclined. My father is a law professor at the University of Utah and always politically engaged and active in community and government affairs. We were a highly-charged family from an intellectual point of view, and if there was one undercurrent through my life that molded me, it would be a focus on learning and understanding the way things are as opposed to the way things appear to be. My mother stayed at home and raised the kids and did a wonderful job. I did very well in school. I had wonderful teachers, and I can remember every one of them. I closed out the sixth grade with the "Hope of America" award for my grade school, it was an award given to students who showed promise for impacting the future of the country. From that point forward, I was split in my desire to focus on the technical and pure science subjects, and a desire to focus more on liberal arts. I skipped the ninth and 12th grades, which was interesting, because I kept leaving and creating a new set of friends from the high school years, which had it's upsides and downsides. I never established the social bond in high school as a result of that that I would have liked to. I was athletically engaged and I was a photographer for the high school yearbook, but I never developed the close friendships because I kept advancing beyond my class. I went into college on a physics scholarship at the University of Utah. About one year in, I got involved in these Macintosh Computers and thought, "boy these are interesting" My mother, at the time, was running a greeting card business and she needed to manage her accounts payable and accounts receivable, so I thought I would write the software. I was astonished at how difficult it was, astonished. So I set about a way to create an easier way to create software for these graphical computers and the result of that was ultimately to become my first company, Serius corporation, launched in April of 1989. I got our first million-dollar investment in July of 1991 and that was our big break. Within a year we raised seven million dollars from a variety of companies, including Novell. In the spring of 1993, Novell stepped in and eventually signed an acquisition agreement in June of 1993, and purchased my company for 24 million dollars. From that point, I became Vice President of the new tools division at Novell. In the summer of 1995, after the Internet phenomenon was in full swing, my entrepreneurial spirit began to become very restless. I began an intensive process over three months of trying to figure out exactly what I would do. I shifted my attention to something that Novell did fantastically well in the early 80's and that was to build a channel of service companies that would help businesses adopt this new technology. U.S. Web would become the world's largest professional services company that focused on the Internet, and here we are.
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