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Reaching for the High Frontier: Chapter 12 - Space Commercialization and the New Entrepreneurs
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Executive Summary
Chapter 12 of Michael A. G. Michaud's 1986 book 'Reaching for the High Frontier' documents the emergence of commercial space enterprises and private entrepreneurs between the late 1970s and mid-1980s. It traces key developments across satellite communications, direct broadcast satellites, the privatization of LANDSAT, private and expendable launch vehicle ventures, orbital upper stages, and space manufacturing. The text details the intertwined relationship between free-market space advocates, regulatory policy shifts, and the grassroots pro-space movement.
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ST_CODE: PTER12
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Introduction
If history is any example . . . the entrepreneur will eventually arise to enliven the future of space exploitation. — E. P. Wheaton and M. W. Hunter, 1966 [1]
I'm going to be a billionaire. A lot of us are. — H. Keith Henson, 1977 [2]
It would be easier to start a private space program in the Soviet Union than in the United States. — Klaus Heiss, 1983 [3]
For the first two decades of the Space Age, the U.S. space enterprise was dominated overwhelmingly by government agencies and their contractors. Only the government could afford the investment in some of these new technologies. Only the government had launch vehicles.
Things started to change in the late 1970s, at roughly the same time that a citizens pro-space movement was beginning to flower. Many of the technologies of space had matured, and knowledge of them had diffused widely. Some systems that NASA had developed had been operational for years, and there were questions as to whether they still fell within NASA's mandate of research and development. The Space Shuttle, originally scheduled to fly in the late 1970s, promised reusable transportation able to revisit facilities in orbit. The concepts of space manufacturing and space industrialization were no longer alien; the idea of their being accomplished by private investment became a topic of public discussion, particularly after the landmark October 1977 meeting of the American Astronautical Society in San Francisco. There was a growing realization that space need not be a government monopoly and that the private sector could be an independent actor, not just a contractor. The failure to get government funding for major space projects such as satellite solar power stations and space colonies also may have been a factor.
Meanwhile, a policy evolution had begun tentatively late in the Carter administration, with moves toward 'privatizing' some government-developed space systems, and with the development of new mechanisms for joint NASA/commercial activity in space. This trend accelerated as the pro-private enterprise Reagan White House, committed to curbing government competition with business and industry, endorsed privatization and changed the policy, regulatory, and economic climate for private space ventures.
The turning point occurred between 1981 and 1983. The first flight of the Space Shuttle made reusable space transportation a reality. After a spectacular failure, launch vehicle entrepreneurs scored a success. Congress, stimulated in part by a small but growing lobby for space commercialization, began acting in parallel with the administration, and sometimes ahead of it.
Some existing aerospace companies and other established firms saw opportunities in these changes. However, the idea of space commercialization also attracted bright young people of a new generation, impatient with the old, politically dependent ways of getting into space. There was a sudden flowering of new, entrepreneurial commercial space ventures between 1980 and 1983, at roughly the same time as the peak of the space group boom. In part, this reflected a new wave of entrepreneurship that was emerging throughout the American economy, led by a younger generation. The emergence of new centers of venture capital in Houston and in northern California's 'Silicon Valley' was a factor. However, many of these new entrepreneurs also had connections to pro-space activism and were extensively intertwined with the new pro-space movement. Space commercialization was another way of making the space dream real.
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Chapter 12 of Michael A. G. Michaud's 1986 book 'Reaching for the High Frontier' documents the emergence of commercial space enterprises and private entrepreneurs between the late 1970s and mid-1980s. It traces key developments across satellite communications, direct broadcast satellites, the privat...